During the prestigious design event Casa Decor in Madrid, our JAY towel warmer was named ‘best product’. A special moment for Instamat, because it was our first participation in Casa Decor. We are therefore very proud that our towel warmer was awarded this prize – a wonderful recognition for innovation, design and functionality.
Casa Decor: the hotspot for interior and inspiration!
Casa Decor is not a traditional fair, but a unique event where a characteristic building is transformed into a vibrant design walhalla for six weeks each year. In beautifully decorated spaces, leading brands and designers present the latest trends in interior, architecture and sustainability.
Our JAY towel warmer shone in two impressive rooms:
The professional jury awarded the JAY towel warmer the prize for ‘Best Integrated Product Design’.
The jury’s motivation:
“A light, minimalist 
and functional design that stands out from traditional towel radiators for its energy-efficient electrical system and elegant appearance.” The Spanish blog about the awards ceremony, including photos of all the winners, can be found HERE.
A recognition to be proud of!
The award was received on behalf of Instamat by Tibor Herscheit:
‘ The fact that our product is so popular at an event of this caliber makes us very proud. This tastes like more!’
Why is the JAY in the spotlight?
With the elegant, electric JAY towel warmer, you will experience even more comfort in the bathroom, kitchen or spa. Treat yourself to a warm towel or bathrobe, which is always within reach. And because you are not dependent on the central heating, installation is a piece of cake, as long as there is a power outlet. With a height of 175 centimeters and many color options, the JAY is a stylish asset! By hanging multiple warmers next to each other, the room gets an extra luxurious look and you create even more convenience! The JAY combines functionality, energy efficiency and a minimalist design in one powerful design.
Casa Decor 2026, we’re there!
See you soon, Madrid!
Team Instamat